I've come to believe that one of the most frustrating sensations in life is seeing something so comically genius with the full knowledge that it was a fleeting, once-in-a-lifetime event and you will never have any ability to fully relay the experience (like the midget-brothers get rich quick infomercial I had on my "keep until I delete" on Tivo). A "you had to be there" moment, but times 100 since you are trying to describe the funniest thing you've ever seen and you KNOW its not going to translate well ahead of time. But its in my head so I gotta try.
Last night, I'm watching TV and come across the opening intro for "Inside Edition". SCREEN: THE IMAGE OF BARBARO PULLING UP LAME DURING HORSE RACE Voiceover <The horrible accident that all the morning news shows were talking about!> CUT TO CLIPS OF VARIOUS MORNING NEWS SHOWS DISCUSSING THE TRAGEDY. Voiceover <We speak with the first doctor on the scene!> CUT TO CLIP OF DOCTOR EXAMING HORSE. Voiceover <And the amazing surgery that might let him walk again!> CUT TO CLIP OF HORSE IN OPERATION ROOM Voicover <But this isn't the first horrific experience this hero doctor survived - he was part of this horrible plane crash> CUT TO CLIP OF PLANE CATCHING FIRE AS IT LANDS, CUT TO INTERVIEW WITH A SURVIVOR OF THE PLANE Voiceover of woman being interviewed <He's a true hero!>. Voiceover <That's tonight on Inside Edition! Plus...Man on fire!> CUT TO SHORT CLIP OF A MAN ON FIRE, BEGIN SHOW GRAPHICS
You see, its hard to convey. I just thought it was the weirdest, most completely out of context moment - "MAN ON FIRE!!!". That's the big hook they've identified with the demographic to get them to stay after they milk the horse ankle to death. Its coined a new phrase for me. Anytime someone tries to convince me of something and the mere attempt ends up being so mind-numbingly lame that its insulting and funny at the same time, I'm going to call it a "MAN ON FIRE!!!" moment.
Yesterday the market continued to drop like a rock, 60 people were killed in Afghanistan, a guy got stabbed in Seattle, a HUGE new transportation tax package was announced; all this, but the lead story on the 10 O'clock news last night was about 5 puppies mistakenly killed at a dog shelter. Remember the "Terror Alert Level" that so mysteriously dissapeared? Your drunk buddy at the bar who is trying to cockblock you by bringing up an embarrassing story? The guy at your work who is trying to play politics but its sad, obvious, and clumsy?
MAN ON FIRE!
p.s. by the way, I checked technorati and of the 40.7 million sites being tracked, I'm now one of the few special ones to blog the words "Inside Edition". And yes, I'm going to pull my fingernails out.